Friday, 3 October 2014
The number of smart devices is going to explode, and the assumption that each new device will require its own application just isn't realistic. We need a system that lets anyone interact with any device at any time. The Physical Web isn't about replacing native apps: it's about enabling interaction when native apps just aren't practical.
Full details: https://github.com/google/physical-web/blob/master/documentation/introduction.md